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We decided to compare the mobile Internet speed with the speed of a racing car. A short movie showing a girl driving a fast car across the megalopolis was taken as a basis. When a user moved the cursor at the usual banner the roll's animation showing a girl in the car was opened above the content of the site. She was driving across the city with speed that high that it made the site's elements fall down from their places at the turns, shake at the pits and bumps demonstrating in that way the outrageous dynamics of the mobile Internet from MegaFon.
The placement was carried out at every without exception page of the site.
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