| Client: |
Danone |
| Product: |
Actimel |
| Goal: |
Announce the launch of the new product with exotic super-fruit flavors - Goji from Tibet, Acai from Brazil and Litchi from Thailand. |
| Solution: |
This is a new product, unknown for domestic consumer. Thats why we decided to go with maximum impact formats, so we can attract internet user's attention. In our banner we introduce super-fruits to our consumers, showing fruits in all perspectives, and telling which country they are from. We showed it through replacing website's background with colorful views of exotic super-fruits native countries.
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| Results: |
Maximum CTR - 6,7%, minimum - 1,7%. In fact we increased expected campaign results.
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